Search Engine Optimization (or SEO) is the process of maximizing the number of visitors to a particular site by ensuring that the site appears high on the list of results returned by a search engine. What does this mean? Say you google coffee. What’s the first page that comes up? Coffee stores nearby. You might see Starbuck’s page listed high in those search results. Why is that? Making your site SEO friendly means making sure that your site appears high on the list if a certain keyword or phrase is entered.
In a previous post we talked about How to Succeed at Internet Marketing. How are you going to get your name out there if you don’t even appear in search results?
Understand Your Website
Understanding how your website ranks is important for ensuring you appear to people online. Keywords, metadata, and content all play a big role in where you rank. Do you have images on your page? Are they relevant to your content? How long are your paragraphs? Do you have any links? You’d be surprised how many things come into play with SEO. WordPress has a plugin that can guide you to a good SEO ranking. It gives you tips and offers things you can improve on to higher your ranking.
Is your text easy to read? Does the information flow? This might not play a huge role in SEO ranking but it does affect how long people stay on your site. If you visit a company’s website and they have a huge block of text, what do you do? Click the close button. Who wants to read that? You want information fast and you want it easy to read. The Hemingway App is an amazing site where you can see where you stand on readability. We use it all the time for our blogs! You can have millions of people visiting your site. The important thing is how many of them actually stay.
Pay Attention to Your Content
You can have the best website that reads like a perfectly sculpted poem. But what happens if the content isn’t relevant? Pay attention to the content you put on your site. Make sure it’s relevant and useful to potential customers. Make it fun and exciting to read. Try to stick with 2 or 3 font types for uniformity. Pay attention to your color scheme. There’s nothing worse than not being able to read something because the colors are off.
There are many factors that go into place as far as SEO ranking. It can seem a bit daunting, but with the right marketing partner it doesn’t have to be. Ninja SMB is a web services powerhouse that offers amazing SEO and web design services. Not sure where to start? Schedule a free marketing analysis with one of our experts. Let us help you get on the right track to having a SEO friendly site.