How to Excel at Generating Leads
Nowadays it seems like having a professional website for your business is part of the starting package. When people want to find out more about a company, the first thing they do is go to their website. If the site isn’t up to par, they click away to find another company. This can deter customers from your business. So how does one make an amazing website that will keep people engaged? There are countless tools online that help you create a website, no coding experience required. How do you find the right one? And how do you go from there?
In a previous post we talked about How to Succeed at Internet Marketing. Having an awesome website to back up your marketing is key to help bring in more potential clients.
Essential Components of a Site
This doesn’t require explanation. Basic information helps customers find where you are, how to reach you, and how you got started. Potential customers like finding companies whose core values line up with theirs. List them along with your mission statement to define who you are. Some businesses also list their team members here. This helps give a face and personality to the company.
People visit your website for more information on what you sell or what you offer. Make sure this information is easy to understand. I know I usually try to gather as much information as I can before I even reach out to a company. As far as listing prices, that can be left to your discretion.
There are two types of people in this world. Those who like talking on the phone, and those who don’t. So try to cater to both! My alternative to having to talk on the phone is submitting some kind of form or participating in an online webchat with a representative. I actively look for those two options when looking at a site. Setting up online form submissions is easy. You can have the forms be sent to your email so you never miss anything. Online webchat has become increasingly popular with businesses. Have you ever been surfing through a site and then a little bubble pops up saying “Representatives are online ready to talk if you have any questions!”. Those are actually quite useful!
Who doesn’t love extra resources? Checklists, ebooks, and more! Downloadable content hooks me in. It’s more stuff that I can look at without committing to anything. This can actually lead into lead generating. Simply asking for an email can help bring more potential leads to your business.
Building a proper website can seem like a tedious and long process, but it doesn’t have to be. Ninja SMB specializes in website design and development. We can create the perfect website for your business, and help you maintain it so you don’t have to worry about it! Call us today and Schedule A Free Marketing Analysis to find out how we can help get your site up and running!